Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came up. We all had strong opinions about it.
It seems this is an issue that all business owners face and one that needs a lot of attention.
I mentioned that I would send them this fabulous article, No, You Can’t Pick My Brain, It Costs Too Much.
They both encouraged me to write about this topic myself. I felt like I already had but realized that I although I have covered several aspects of this issue in separate posts, I had not tied it all together, which is my aim here.
You spend time and money to market your business and attract potential clients. Don’t throw your hard work out the window by giving away your time, your expertise, and your money.
Don’t get me wrong, I’m all for being generous and giving loads of helpful information away. I do it all the time with my free special report, ezines, blog posts, how-to videos, and tips on social media.
But you have to draw the line somewhere. And if you don’t set the limit, others will set it for you. It’s your business, it’s up to you to set the rules and decide how it works.
Furthermore in my experience, people who want things for free aren’t that serious or motivated to take action. People who are willing to invest are much more committed to the process.
Here are reasons why you need to stop giving away your time, your expertise, and your money.
Time is money as a business owner. Just because someone else wants your time doesn’t mean it’s always a fit for you. Before you agree to meet up with someone in person make sure that it’s even necessary.
Sometimes if you first ask for more information via email, that will tell you everything you need to know to make a decision about how to move forward.
And if you determine you would like to talk with the person, go for a phone call or video Skype first. You can always meet later if things progress.
I hope it goes without saying that you should not give away your expertise for free. You must believe in the value of your expertise because if you don’t value it, why would you expect your clients to?
This is about being proactive and setting boundaries in advance about what you are willing, and not willing, to do for free.
That way you will be prepared when people ask you to help them for free. You will be able to confidently direct them to your paid products and services.
Stop discounting in your business. Don’t fool yourself, discounting is still just another form of giving your knowledge away for free.
Here are five reasons not to discount your prices:
1. It’s no fun
2. It requires a time and energy you can use elsewhere
3. It creates a standard for other clients
4. You’re not getting paid what you’re worth
5. It can lower your confidence in your business
“Your value does not decrease based on someone’s inability to see your worth.” Unknown Click to Tweet
I also think it’s a smart move to post your prices on your website. It’s transparent and it saves you time and energy on people who are not willing to invest. Plus it provides a concrete structure that does not invite negotiation. For more on this, check out my video Why You Shouldn’t Be Afraid to Show Your Prices on Your Website.
Want even more information about discounting, read my post: Why Discounting is Hazardous to Your Business.
Another way you can communicate how you do business is to spell it out in a Frequently Asked Questions page on your website, have a look at my FAQ’s as an example.
Be sure you exceed expectations and provide remarkable experiences for your clients. That way they will feel good about their investment and they will be enthusiastic about recommending you to others.
Experiment to find the right balance between free and paid that works for you. Then clearly communicate the expectations and boundaries so people know how you work and what they can expect from you.
If you take action on this you will be happier, more confident, and more profitable. Now who doesn’t want more of all that? Make the decision today to be courageous and take a stand to value what you offer.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to create meaningful and prosperous businesses. Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
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