Can you answer this question quickly and easily?
If so, congratulations – you’re one of the few.
If not, don’t worry I’m going to help you figure it out.
The benefits of being clear about what separates you from everyone else is that you’re able to grow faster, develop expert status, and increase the amount of referrals you get. And I know you want some of that.
Of course you deliver outstanding results, that’s a given. But you need to identify what sets you apart from your competitors.
Besides your industry or you niche, what are you specifically known for?
What do people say about doing business with you that is truly unique?
Why do people choose you? Here are some possibilities to get you thinking.
What Are You Known For
– Speed, quick results
– Extreme trust
– Amazing new ideas
– Your broad and diverse network
Take a few minutes right now and make a list of all of the things that make you stand out.
In addition, look through your testimonials and recommendations and see if you can find a common theme.
Once you’ve got your list, go through it and identify the core benefit that differentiates you.
If you’re not sure what makes you special, you can ask clients and colleagues. You can do this on the telephone, via e-mail, or you can send an anonymous survey (http://www.surveymonkey.com is a great resource and it’s free).
When you’ve made the decision about what you want to be known for, you need to share that in every aspect of your business. Don’t be shy about promoting this in all forms of communication.
Places to Promote Your Specialty
2. Business Cards
3. E-mail Signature
4. Voice mail message
5. Social Media Profiles
Are you starting to see how powerful it is to know, and communicate, what distinguishes your business from the rest?
Take action to identify and share what makes you remarkable and watch your business transform.
© Stephanie Ward
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What’s your secret sauce? Share it below in the comments section. And if you like this post, I’d be grateful if you share it.