As a small business owner, you need to be visible.

One way to do this is to have your business featured in the media.

This brings you wider exposure and helps position you as an expert.

Janneke van Heugten, founder of VIDM (Vaker in de Media) shares her expert tips about how to get in the media more often.



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“Cultivate visibility because attention is currency.” Chris Brogan

After we shot the video Janneke shared some additional tips with me.

1) You Don’t Have to Know Everything

Knowing a specific part about your industry is more than enough. You do not have to know everything in order to be interviewed about a topic. Make the story about what you do know.

2) Have an Opinion

People are interested in hearing from people who take stand on an issue. Don’t be afraid to have an opinion and share it.

3) Make it Easy for the Journalists

When you contact journalists be brief and concise. They are busy and need to know quickly if your story is right for them. Pick out the juiciest part of your story and share that. Make it easy for journalists to pay attention to you.

I hope these tips have inspired you to take action to get yourself in the media.

What action will you take? Share your thoughts and questions in the comments section below. I respond to every single comment.

 

Stephanie Ward

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