Your marketing will be easier and more effective if you are exceptionally clear about who your ideal client is. Watch this short video to find out how to do describe your ideal client.
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The strategy in the video is also applicable if your ideal clients are businesses. Describe in detail the type of business that would be your ideal client.
“Clarity affords focus.” Thomas Leonard Click to Tweet
Once you are clear about who your ideal clients are, check out these posts on how to connect with them.
How do you define your ideal clients? What do you struggle with when trying to determine your ideal clients? Share your thoughts and questions below in the comments section.
Stephanie thanks again for another reminder. My downfall has been not seeing larger organizations as an ‘ideal client’. Thinking that’s only for the individual market. Forgetting that every email we send out in acquisition and every sentence on our website has to appeal to the needs of the person in the organization that is on the receiving end. We’ve started an in-depth business analysis (SWOT) but haven’t yet described ‘the client’ or the avatar as I’m heard it can be called. A bit of the proverbial ‘blinders on’thinking’ that it only pertains when you’re marketing to the individual market.
PS/ HAPPY EASTER! XO
Excellent point Mary Jane, an ideal client can absolutely be a large organization. Have fun defining your avatar and getting connected. Happy Easter to you as well. 😉
Stephanie, can you help me with this uncertainty?
Big believer in the niche. Mine are small sustainable business owners who have a lot to say but may have limited budgets.
Though historically men visit my site and are part of my social network, I think women are much more authentic when it comes to running sustainable businesses. Perhaps this has something to do with nurturing.
So I’ve drilled my niche down pretty well. My insecurities are (insecurities because I have not done much valadation) 1. My ideal niche knows they should do more marketing but aside from social media, blogging (the do-it-yourself marketing) but they avoid it because it just seems to hard. (I am a marketing guy and I fall into this trap)
2. My ideal client really has no budget for marketing often living hand to mouth. So what do you do when your perfect niche may not be able to afford your solutions even if they want to? Enlarge the niche?
As always, I’d love to here your thoughts! (freeloader that I am as a start-up working from my kitchen table on a show string)
Hope you are well and hope to see you soon!
Jim
Hey Jim, you know I love what you’re up to! Have you been reaching out to women owned businesses? About your question, if your ideal client has no budget – that’s a problem. So yes, enlarge or shift your niche to businesses that can invest. They do exist, you just have to identify them. I’ll all for making a list of the clients you want and then approaching them. Have you tried that?