Wouldn’t it be dreamy if clients started coming your way from several directions?
It is possible for this to happen by creating partnerships with other business owners.
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In addition to the video, I’ve created a detailed summary you can download that explains what Strategic Alliance Partnerships are, examples of partnerships, how to find partners, how to structure the partnership, and ideas about your partners can promote you.
Download the summary about How to Build Powerful Strategic Alliance Partnerships (no opt-in necessary).
How do you find strategic alliance partners for your business? Share your experience and ask any questions you have in the comments section below.
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Stephanie, not sure if these examples fit into an SAP but Keystone Success recently partnered with SuperWoman Academy – a company that offers a variety of trainers and their programs, to organizations wanting to help women achieve and succeed. We also have been able to bring them in to a potential client where we realized what they offer collectively is stronger than what we offer individually. We have also brought individual trainers in contact with potential clients/partners.
Another example is partnering (nothing formal yet) with a new company that is offering ‘digital detox sessions’ to organizations. This is so aligned with what KS does, that it makes sense to partner.
And yet another example is partnering with someone who is interested in working with us on providing ‘labs’ in specific topics.
This all just so fits into what I believe is perhaps the best way to grow as a small business without a large marketing budget.
These are all amazing partnerships, Mary Jane! Congratulations on creating connections that increase the value for everyone. Many thanks for sharing.