Why You Must Offer a Valuable Free Giveaway & Ezine
Listen to the ‘Connect with Prospects’ Teleclass Audio Recording Below
(click on the triangle below to start the recording)
As a business owner you need a way to connect with prospects that is time efficient and effective. It’s not possible to have one-on-one interaction with every single person who is interested in your business.
Furthermore, there’s a huge group of people who are interested in your business but you’ll never meet them. That’s because when they visited your website there wasn’t a clear offer for a free giveaway & ezine along with a sign up form. So they left your website and probably won’t return.
That is why you must be able to capture a visitor’s email address the first time they visit because that may be your only chance.
Listen to the Experts:
Listen to what successful entrepreneur Laura Roeder says about email in the September 15, 2015 blost post, “When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list. How useful is it? Next month, we’ll be sending our 350th edition of our weekly newsletter – and since we launched this blog in January, those newsletters have been responsible for driving more than a third of its traffic.” Read the full post here.
Millionaire Entrpreneur Ali Brown said this on January 30, 2013 in her ezine: “And today, my ezine is STILL my #1 marketing tool. And it works.”
“I would take 1,000 opt-in email addresses above 1,000 followers or Likes any day of the week. This from one of the biggest social media fans alive. Email is not dead; it’s stronger than ever for the ones who use it right.” Scott Stratten, best-selling author of UnMarketing”
One of Hubspot’s marketing predictions for 2013 is: EMAIL LIVES ON. “No, email is not dead. And it won’t be in 2013, either (as much as some of us would like it to). In fact, email will continue to be an important part of the marketing mix.”
In this interview on Copyblogger, Beth Hayden talks with Srinivas Rao, founder of BlogcastFM. Rao has interviewed over 300 well-known, successful people. And in response to this question from Beth: “What were your biggest mistakes, or biggest wastes of time/money?” He answered:
‘The biggest mistake is the one that every single person I’ve interviewed has told me they made, which is that we didn’t make our email list a priority in the beginning. One well-known author I interviewed once said if she lost every asset except her list, she could be back up and running within a week. Now building my list (and taking care of my email subscribers) is a big priority.’
5 Benefits of Offering a Valuable Free Giveaway & Ezine
1. It’s one to many – you can send out valuable information to everyone who is interested in your business.
2. It gives you content to leverage – you can share the valuable information on other platforms to increase your exposure.
3. You own it – it is your list and no one can take it away from you.
4. You’re sure they’ll see it – because it’s delivered directly to their email inbox.
5. It works – email marketing will help you attract more clients and grow your business.
Plus you’ll position yourself as an expert, get more referrals, and sell more to existing clients.
So What Keeps You From Getting Started?
- You don’t think you’ll be able to come up with good content. Trust me, you have loads of content. You’re more of an expert than you’re giving yourself credit for.
- You think it’s too technical and complicated. I’m not a tech queen and if I can do it so can you. I share with you the exact tools you need to get started.
- You’re not convinced it will bring results. Hubspot reported that a recent DMA study showed that 75% of marketers said there were using MORE email than they were 3 years ago. Hubspot also reported that according to Forrester Research the investment in email will grow from 1.3 billion dollars in 2010 to 2 billion dollars in 2014. An econsultancy survey in early 2011 showed that 72% of respondents described the ROI from email as excellent or good. Only organic Search Engine Optimization (SEO) scored better. So there you have it, email marketing is being used more often, there is a larger investment in it, and it brings results.
- You don’t know where to start. There are many steps and it can be overwhelming, that’s why I’ve laid out step for step exactly what you need to do.
- You think it will take too much time. You can’t afford NOT to do this. It is core to your business and there are other activities that you can probably elimante to free up time for this.
“Stephanie, you’re already raining marketing genius on me and we just met!”
– Toma Haines, The Antiques Diva, http://antiquesdiva.blogspot.com
Here’s What You’ll Get With This Program
I’m offering this extremely practical program that includes a recorded webinar and a detailed resource guide. In the program I cover:
How to Create Your Valuable Free Giveaway
- What the content should be, how it should look, and how long it should be
- 5 Types of formats you can choose from
- Ideas for your Valuable Free Giveaway if you sell only products
How to Start Your Ezine
- Ideas for content
- “How To’s” including:
- Creating your sign up form and where to put it
- How to send your ezine and recommended services
- Do’s and Don’ts
- How often you should send your ezine and when
How to Promote Your Valuable Free Giveaway & Ezine
- 7 Ways to promote your Valuable Free Giveaway & Ezine Online
- 6 Ways to promote your Valuable Free Giveaway & Ezine Offline
“In just one coaching session Stephanie has given me so many tips and suggestions on how to profile myself in the best possible manner. She is motivating and enthusiastic – a great combination. If you’re a small business entrepreneur, don’t hesitate to hire her. It’s a good ROI. Thanks Stephanie!” Mary Jane Roy http://creatingwaves.nu/
Want to hear from other people I’ve worked with? Have a look at what my clients say about working with me.
What Exactly is a Webinar?
|A Webinar is a video recording of presentation on your computer screen where you hear my voice presenting the information and see the presentation on your screen. In this webinar I will show you exactly how create your valuable free giveaway and ezine and how to promote it online and offline. You can play the webinar as many times as you like, pause when you want, and even download it to your computer.|
Step by Step Webinar
What’s the Investment?
For only 47 euro plus 8,93 euro BTW (about $67 USD depending on the current exchange rate) you will get the information you need to create your valuable free giveaway & Ezine and promote it online and offline so you can attract more clients and grow your business. This way you can stay in touch with the visitors who come to your website instead of them visiting and never returning.
This investment will more than pay for itself in two big ways. One way is with the new business you will attract and the second way is all the time you will save by being able to connect with all of your prospects at one time.
And even though the investment for this Webinar & Resource Guide is quite low, I want you to feel super confident about your purchase.
Therefore, I’m offering a 100% money-back satisfaction guarantee. So there’s absolutely no risk for you.
p.s. No big push here to get you to purchase with a bunch of “p.s.’s” you know if you’re ready to create a valuable free giveaway and ezine so you can start building your list and attracting more clients. If you have any questions about this Program I’d love to answer them. Send your questions to Stephanie (Stephanie@fireflycoaching.com).