Would you love to know which marketing strategies work the best for Small Business Owners?
I’m so curious about this question and I want to try to answer it.
I realize different things work for different people and different kinds of businesses.
And yet there must be some common thread.
It’s always helpful to know what is working for other people in the same industry.
And adapting marketing strategies that work in industries different than yours is another way to differentiate your business.
Let’s start with you. What marketing strategies have been the most effective in your business (if you’re not sure, here’s how to figure it out)? I’m going to ask you to share them in a minute.
When you analyze your marketing strategies and figure out which ones are working the best, you can focus only on those.
Knowing what works the best will help you focus your efforts and save you time and money.
And being clear about the purpose of your business will also make your marketing easier. More on that here.
“People don’t buy what you do, they buy why you do it.” Simon Sinek Click to Tweet
No matter what marketing strategies you use, the most effective ones will always involve these essential components:
* Listening (you to them)
This question about which marketing strategies work the best for Small Business Owners inspired a passion project that I would like to invite you to be a part of. Here’s how it came about.
Have you heard of Chris Guillebeau? He is a remarkable person, author, and thinker. Check him out here.
When he was in his twenties, Chris set the goal to visit all 193 countries in the world before he turned 35 which would happen on April 7, 2013.
And after eleven years, he did it. Along the way, he has hosted the World Domination Summit and written several books.
In 2014, he wrote the book, The Happiness of Pursuit. In his words, “It’s a playbook for making your life count.”
In this book, he interviewed a bunch of people about their happiness pursuits.
One of the people in the book, a woman who lives in Tulsa, Oklahoma, USA (where I am from), is Sasha Martin.
She decided to cook one recipe a week from every country in the world. Her story inspired me and got me thinking.
I started wondering about what kind of passion project I could pursue that would align my love of: global thinking, connecting people, sharing ideas, small business, and marketing.
The answer came to me almost immediately, to discover the top three marketing strategies for Small Business Owners in every country in the world.
To do this, I am inviting Small Business Owners to complete a survey. As the results of the survey come in, I’ll share them with the community.
In addition to the survey, Small Business Owners are invited to be a part of a community of Global community of Small Business Owners in a Facebook Group.
The community will be a place where Small Business Owners can connect with each other and share their best marketing ideas. It’s a fun way to exchange knowledge and learn from each other.
The name I came up with for my passion project is Marketing Across the World.
The name has a double meaning. First to examine the various forms of marketing which exist all over the world. Second, once you know this, you can market your business from anywhere in the world to anywhere in the world.
Will you join me in this passion project and complete the survey and join the community so you can share your marketing experiences?
Follow this link to the Facebook Group where you can take the survey and join the group.
If you know other cool cats who would like to be a part of this tribe and complete the survey, be sure to pass this on.
© Stephanie Ward
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEBSITE? You can, as long as you include this information with it: Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set create meaningful and prosperous businesses. Grab your FREE copy of the special report ‘7 Steps to Attract More Clients in Less Time’ plus business building tips, at: https://www.fireflycoaching.com.
Does this inspire you to start thinking of a passion project of your own? If so, please share your thoughts and ideas below.