I had the chance to sit down with Tammy Camp at The Next Web conference and ask her about her favorite marketing strategies. She told me that marketing is fun to her because she sees it as a puzzle to be figured out.

She emphasized how important it is to test what’s working and that it’s all about trial and error to find what works best.  She is a huge Google AdWords fan and recommended the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.  Check out more in the video below.

You can see her entire talk at The Next Web, here.

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Stephanie Ward

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