Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
As a Small Business Owner you may not be sure how to have a fruitful discussion with potential clients. On one hand you don’t want to come off as salesy. Which I totally get, I don’t want that either. But on the other hand you also don’t want to just have a...
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
If you want to increase the visibility of your small business, you need cooperation from other people. And to gain cooperation, you will have to ask people to do things. And when you ask people for things, sometimes you will get a ‘yes’ and sometimes you will get a...
Every summer I get an unexpected phone call that I’m actually delighted to receive. It’s usually on a warm and sunny day when the last thing on my mind is the impending winter and how cold it will be in a few months. The call I get is from the fireplace cleaning...
The Marketing Evolution of Jitske Kramer’s Inspiring Business
