Dec 4, 2009 | Articles, Blog, Marketing, New Clients
As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust. Of course you must deliver a quality product or service but...
Dec 3, 2009 | Articles, Blog, Business Strategy, Marketing, Writing
Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter. Don’t panic, there are many ways to create...
Dec 3, 2009 | Articles, Blog, Marketing, New Clients, Niche
It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your...
Nov 30, 2009 | Articles, Blog, Business Strategy, Clarity, Listening, Marketing
We make assumptions when we don’t fully understand a situation. It is a natural reaction to immediately fill in any missing information by making up our own story. We do this because we like to try to make sense of people and situations. The problem with this is that...