Oct 7, 2011 | Articles, Blog, Call To Action, Marketing
Do you ever find yourself wondering why more people aren’t taking you up on the things you offer them? It’s possible there’s an extremely simple explanation. You’re not giving specific direction and making it easy for them. People are busy and don’t have time to try...
May 6, 2011 | Articles, Blog, Business Strategy, Listening, Marketing
My all-time favorite habit of Stephen Covey’s classic book, 7 Habits of Highly Effective People, is habit #5: ‘First seek to understand, then to be understood.’ Referring to this habit Covey says this is, “the single most important principle I have learned in the...
Dec 10, 2009 | Articles, Blog, Business Strategy, Marketing
What do you stand for in your business? Tough or easy question to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting. In Roy Spence’s new book It’s Not What You Sell, It’s What You Stand For he...
Dec 7, 2009 | Articles, Blog, Marketing, Pricing
As a business owner, you’ve probably been asked to give a discount. How did that make you feel? Your response to that request is critical to the sustainability of your business as well as to your confidence. Because after all you’re either worth the price you’re...
Dec 4, 2009 | Articles, Blog, Business Mistakes, Business Strategy, Marketing
As a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition and copy what they do? Trying to “fit in” is not a smart business strategy. Conformity is...