Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
You know how you feel when you think about cleaning out a kitchen drawer or the hall closet. You dread it, you put it off and finally you break down and force yourself to do it. Once it’s done, what follows is nothing short of magical. You feel fantastic, so happy...
I was thrilled to meet Ayelet Noff of Blonde 2.0 at The Next Web in April. I enjoyed reading about Ayelet in Sarah Lacy latest book Brilliant, Crazy, Cocky. Ayelet shared her ideas about how small business owners can best market their businesses. Watch below....
When I left The Next Web Conference last Friday evening my brain was full of fascinating concepts and fresh ideas for my business. Since then I’ve had time to distill everything I heard and have gathered up some nuggets of wisdom to share with you that I hope...
I had the chance to sit down with Tammy Camp at The Next Web conference and ask her about her favorite marketing strategies. She told me that marketing is fun to her because she sees it as a puzzle to be figured out. She emphasized how important it is to test...
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9 Mistakes to Avoid When Naming Your Business
