Mar 6, 2020 | Articles, Blog, Business Strategy, Focus, Marketing
Showing up is part of the job description for a small business owner. It’s up to you to let people know what you’re up to and how you might be able to help them. “Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have...
Oct 18, 2019 | Articles, Blog, Business Strategy, Marketing, Networking, Social Networking, Video
On behalf of the Families in Global Transition organization, Sarah Black and I had a conversation about how to tell your story and find your dream work on your global journey. “Owning our story and loving ourselves through that process is the bravest thing that we...
Oct 5, 2018 | Articles, Blog, Business Mistakes, Business Strategy, Call To Action, LinkedIn, Marketing, Social Networking, Website
You have a lot to keep up with as a business owner, I get it. And visibility is one of the important things to stay on top of so you can connect with more of your ideal clients. But there are a bunch of small mistakes that can make you less visible. These...
Aug 24, 2018 | Articles, Blog, Business Strategy, Interview, Marketing, Video
As a small business owner, you need to be visible. One way to do this is to have your business featured in the media. This brings you wider exposure and helps position you as an expert. Janneke van Heugten, founder of VIDM (Vaker in de Media) shares her expert tips...
Nov 16, 2017 | Articles, Blog, Business Strategy, Facebook, LinkedIn, Marketing, Measuring, Video
As a Business Owner, you know how important visibility is for success. Social Media is great but you don’t really know who saw what or how many people actually consumed your information. You need to be able to measure, in a concrete way, how many people are actually...