Dec 10, 2009 | Articles, Blog, Business Strategy, Marketing
What do you stand for in your business? Tough or easy question to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting. In Roy Spence’s new book It’s Not What You Sell, It’s What You Stand For he...
Dec 7, 2009 | Articles, Blog, Marketing, Pricing
As a business owner, you’ve probably been asked to give a discount. How did that make you feel? Your response to that request is critical to the sustainability of your business as well as to your confidence. Because after all you’re either worth the price you’re...