May 28, 2010 | Articles, Blog, Marketing, Networking, Video
How do you answer the question, “What do you do?” Is it clear and memorable? This short video (less than 2 minutes) from the Amsterdam Business Lunch covers part of step 3 of the 7 Steps to Attract More Clients, your Magnetic Marketing Message. You can get...
Apr 2, 2010 | Articles, Blog, Business Model, Business Strategy, Innovation, Marketing
This post from Seth Godin’s blog really got me thinking. “You’re boring Sorry, someone had to say it. Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room. That’s why people are ignoring...
Dec 4, 2009 | Articles, Blog, Business Mistakes, Business Strategy, Marketing
As a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition and copy what they do? Trying to “fit in” is not a smart business strategy. Conformity is...
Nov 30, 2009 | Articles, Blog, Marketing, Thank You, Video
It’s one of the first things parents teach their children to say. You were probably taught this as well, I know I was. So why do we, as adults, forget to do it so often in business? Simply saying these two words: thank you. You may be thinking that as a...