Feb 6, 2015 | Articles, Blog, Business Strategy, Call To Action, Marketing, Website
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
Nov 7, 2014 | Articles, Blog, Business Strategy, Innovation, Marketing
What if you went to a beautiful place to have a drink and you never had to bother trying to catch the waiter’s eye to flag him down so you can order something or to request the bill. Wouldn’t that be convenient and enjoyable? It happened to me recently in Spain. I had...
Jul 18, 2014 | Articles, Blog, Marketing, Thank You, Video
Do you ever want to thank someone but an email doesn’t seem like enough and sending something via snail mail isn’t possible? If so, I have the perfect solution for you in today’s video. Don’t miss any new marketing videos, simply click on the red...
Feb 21, 2014 | Articles, Blog, Business Strategy, Marketing, Video
Trying to be a certain way because you think that’s the way you’re supposed to be is exhausting and it’s not effective. You are unique, quirks and all, and the more you let that show, the more your business will grow. Watch this short video to find...
Oct 4, 2013 | Articles, Blog, Business Strategy, Marketing
To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...