To create a successful business you need to know what you want. And once you know that, you can take action toward getting there. Alexandra Carter’s book: Ask For More: 10 Questions to Negotiate Anything is so much more than a book about negotiation. It’s a practical...
For many Small Business Owners marketing is a complicated subject. They know they need to do it in order to connect with clients but they aren’t always sure how about the most effective way to do it. And they also want to do marketing it in a way that seems natural...
As a business owner, you know marketing is part of the gig. And that doesn’t mean you like doing it. But there is a way to shift your thoughts about what marketing means. If you simply see marketing as connecting it becomes much easier, even effortless....
Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
My all-time favorite habit of Stephen Covey’s classic book, 7 Habits of Highly Effective People, is habit #5: ‘First seek to understand, then to be understood.’ Referring to this habit Covey says this is, “the single most important principle I have learned in...
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9 Mistakes to Avoid When Naming Your Business
