Being a business owner is a journey that will teach you so many things, sometimes the hard way. It’s an endless education and that’s what makes it fun and exciting. Doing work that you find meaningful and that makes a difference for your clients is the gift of...
As a business owner you know that it costs anywhere from 5 to 7 times more to get a new client than to keep an existing client. But beyond the cost, there is also inherent value in knowing more about your existing clients. And when you know which of your clients are...
It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business. Of course it is easier to do this when you are very clear about the specific problems your business...
Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more? Or are you still struggling to barely reach your key business...
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The Marketing Evolution of Jitske Kramer’s Inspiring Business
