Jan 5, 2018 | Articles, Blog, Business Strategy, Marketing, New Clients
As a Small Business Owner you may not be sure how to have a fruitful discussion with potential clients. On one hand you don’t want to come off as salesy. Which I totally get, I don’t want that either. But on the other hand you also don’t want to just have a...
May 19, 2017 | Articles, Blog, Business Strategy, Marketing, Video
As a Small Business Owner people are constantly telling you all of the things you should be doing to promote and market your business. The person you should listen to is yourself. The truth is that marketing can feel effortless, and be more effective if you play to...
Sep 4, 2015 | Articles, Blog, Business Strategy, Marketing, New Clients
When I wrote the post, Approach Potential New Clients Without Cold Calling, I mentioned a letter you should send. Please read this post before you continue here so that you have the right context and know what to do with the letter. Recently I was talking with a...
May 6, 2011 | Articles, Blog, Business Strategy, Listening, Marketing
My all-time favorite habit of Stephen Covey’s classic book, 7 Habits of Highly Effective People, is habit #5: ‘First seek to understand, then to be understood.’ Referring to this habit Covey says this is, “the single most important principle I have learned in the...
Dec 4, 2009 | Articles, Blog, Marketing, New Clients
As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust. Of course you must deliver a quality product or service but...