Oct 1, 2015 | Articles, Blog, Business Model, Business Strategy, Marketing
Imagine if you planned an elaborate party and you bought beautiful, fresh ingredients and cooked all day to prepare for it. You made fancy drinks and spent hours decorating the place you rented. You hired a DJ and your adrenaline was pumping in anticipation of...
Nov 7, 2014 | Articles, Blog, Business Strategy, Innovation, Marketing
What if you went to a beautiful place to have a drink and you never had to bother trying to catch the waiter’s eye to flag him down so you can order something or to request the bill. Wouldn’t that be convenient and enjoyable? It happened to me recently in Spain. I had...