Jun 1, 2017 | Articles, Blog, Business Mistakes, Business Strategy, Marketing, New Clients
“Are you open to helping me out?” he asked me in an email. It was from a man with 15 years of experience as a business owner who moved to the Netherlands a couple of years ago. He wanted to know my opinion on the best and fastest way to build trust with small...
Dec 19, 2014 | Articles, Blog, Business Strategy, Marketing, Video, Website
Your website is your home. It’s the place where you connect with people and where you sell your products and services. You wouldn’t want people to drop by and find your house a mess. Or worse, if you invited them to visit and they got lost because you...
Dec 2, 2011 | Articles, Blog, Business Mistakes, Business Strategy, Marketing, Website
You know how you feel when you think about cleaning out a kitchen drawer or the hall closet. You dread it, you put it off and finally you break down and force yourself to do it. Once it’s done, what follows is nothing short of magical. You feel fantastic, so happy...
Aug 19, 2011 | Articles, Blog, Business Mistakes, Marketing, Video, Writing
Compelling headlines will inspire people to read your content. Bad headlines mean your blog posts will remain the best kept secret in town. This short video (less than 3 minutes) will reveal five mistakes you may be making with your headlines. Don’t miss any new...
Jun 3, 2011 | Articles, Blog, Business Strategy, Marketing, Networking
We have wild geraniums growing in our garden. It’s always a delight because they come back every spring like magic all on their own. We’ve had an exceptionally dry spring here in the Netherlands and so I’ve been watering the hydrangea plants that would die without the...