Aug 6, 2010 | Articles, Blog, Business Strategy, Marketing
Every summer I get an unexpected phone call that I’m actually delighted to receive. It’s usually on a warm and sunny day when the last thing on my mind is the impending winter and how cold it will be in a few months. The call I get is from the fireplace cleaning...
Jun 30, 2010 | Articles, Blog, Marketing, Referrals, Valuable Giveaway
One night a few weeks ago we ordered pizza for dinner. We ordered from the same place we always do but this time something different happened. After about thirty minutes the doorbell rang and there was the young pizza delivery guy with our dinner. He handed us our...
Apr 2, 2010 | Articles, Blog, Business Model, Business Strategy, Innovation, Marketing
This post from Seth Godin’s blog really got me thinking. “You’re boring Sorry, someone had to say it. Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room. That’s why people are ignoring...