You started your business because you love the work you do and the impact your work has on your clients. What you may not love, is marketing your business. Basically, figuring out where to find clients and how to connect with them. But just as you find your work...
You have ideas about where you want your business to go. And you probably have plans and marketing strategies about how to get there. Although you would like the experience to be a smooth and predictable one, it rarely happens that way. You may have seen this...
As a Business Owner, a lot of your time is focused on the big things. And so sometimes the seemingly little things may get neglected. I know you’re really good at what you do. But potential new clients who don’t know you may not get the chance to find out how good you...
Do you ever feel overwhelmed about your marketing and then end up doing nothing. Whether you have an elaborate and complicated plan that you ignore or don’t have one at all, what you really need to do is to take action. Consistent and focused action. They don’t...
As a small business owner, you have many roles including promotion. And promoting your new thing is not showing off. More on that here. Your book, online course, retreat, training, group program, is finally done and you are ready to share it with the world. Where to...
The Non-Salesy Guide to Writing a Letter to Potential Clients
