To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...
Taking on the world of social media marketing can seem daunting. Sitting in front of your computer, or holding your smartphone, you can be at a loss for words, or unsure of your direction. One way to get past that lost feeling is to pretend you are the owner of a...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
