Formulas, blueprints, and funnels oh my. As business owners, we get bombarded with messages about how to make a ton of money if only we would listen to the person who has finally cracked the code. Because if it works for her, it will work for you. La, la, la,...
Marketing your business can feel overwhelming and complicated. There are so many moving parts, you’re trying to figure out where to focus your energy and how not to get distracted. I get it. At the core, it’s quite simple. You want to connect with the right people and...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Showing up is part of the job description for a small business owner. It’s up to you to let people know what you’re up to and how you might be able to help them. “Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have...
You started your business because you wanted to make a move and do something new on your own. Stepping forward into your new business was a fresh start and leaving the past behind felt good. But the truth is your past led you to where you are today. Not only that, it...
The Non-Salesy Guide to Writing a Letter to Potential Clients
