May 22, 2020 | Articles, Blog, Business Strategy, Giving, Marketing, Video
As a small business owner you may be feeling conflicted about marketing your business right now. You don’t want to be insensitive about the current situation and you also don’t want to remain quiet about your offers. It’s a delicate balancing act and it is possible to...
May 1, 2020 | Articles, Blog, Business Strategy, Facebook, LinkedIn, Marketing, Speaking, Twitter, Video, Website
You must have heard by now that video is a highly effective way to market your business. Video is the next best way to make a connection besides meeting in person. Video is also scalable so you can reach people all over the world. Once you create videos it’s...
Feb 7, 2020 | Articles, Blog, Business Mistakes, Call To Action, Giving, Listening, Marketing, Pricing, Social Networking, Website
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Oct 31, 2019 | Articles, Blog, Business Model, Business Strategy, Marketing, Measuring, Revenue Streams
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
May 3, 2019 | Articles, Blog, Business Strategy, Focus, Giving, Marketing
As a business owner, you have all the jobs. One of the most important jobs is talking about your business. Talking about the problem your business solves for people and how it can help them. This makes a lot of people uncomfortable. Maybe you’re one of them. You might...