I’m talking about when you gather your thoughts and ideas and take the time and energy to create a video, a newsletter, or a blog post. And then you share your creation, you put it out into the world. You ‘Ship It’ as Seth Godin says. And then, nothing. It feels like...
Do you ever feel overwhelmed about your marketing and then end up doing nothing. Whether you have an elaborate and complicated plan that you ignore or don’t have one at all, what you really need to do is to take action. Consistent and focused action. They don’t...
As a small business owner, you have many roles including promotion. And promoting your new thing is not showing off. More on that here. Your book, online course, retreat, training, group program, is finally done and you are ready to share it with the world. Where to...
As a Small Business Owner, it’s easy to think that the more information you consume the more effective your marketing will be. And while it’s important to be aware of trends, it’s dangerous to consume more than you create. Why? Well, consuming information takes up...
It’s really hard to get out and meet people in person these days. So how do you market your business when you’re stuck at home? Ask an introvert. Ask an extreme introvert who has created a successful business from home (on purpose). It’s a treat to introduce you to...
The Non-Salesy Guide to Writing a Letter to Potential Clients
