Your time is a non-renewable resource. Once it’s spent, it’s gone. You love the work you do, that’s one of the reasons you started your business. So you probably enjoy spending time on it. And you have a life that doesn’t include working. That also requires...
I’m all for action. I almost always encourage business owners to take action instead of waiting. There are loads of solid reasons for taking action. One is because sometimes it’s the only way to figure out the next step. Another is to break through the barrier...
Showing up is part of the job description for a small business owner. It’s up to you to let people know what you’re up to and how you might be able to help them. “Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
For many Small Business Owners marketing is a complicated subject. They know they need to do it in order to connect with clients but they aren’t always sure how about the most effective way to do it. And they also want to do marketing it in a way that seems natural...
The Non-Salesy Guide to Writing a Letter to Potential Clients
