Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
If you’re charging your clients per hour for your services I highly recommend you stop. And if you’re selling your products individually without anything extra, I’ve got ideas for you. Why offer the ordinary when you can stand out by creating tantalizing packages for...
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
Your website should be delivering clients to you. If it’s not, there are two main reasons. One is that you’re not getting enough website visitors. The other is that your website is not effective. And even if your business has a physical location, an effective website...
The Non-Salesy Guide to Writing a Letter to Potential Clients
