As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
As a business owner, you have all the jobs. One of the most important jobs is talking about your business. Talking about the problem your business solves for people and how it can help them. This makes a lot of people uncomfortable. Maybe you’re one of them. You might...
As a business owner it can be challenging to know what kind of content to share about yourself and your business. I’m talking about content for social media, ezines, videos, and more. I hear from clients who struggle because they are afraid of making it all...
Selling yourself can feel weird. This is what I’ve heard from many business owners. I get that. And even though you are the person delivering your work, you don’t have to put the focus on selling yourself. There is a simple shift you can make that will remove that...
The Non-Salesy Guide to Writing a Letter to Potential Clients
