As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
Are you sharing your offers frequently enough? I’ve heard business owners say they don’t want to be pushy and often hesitate to tell people about their work. My friend Allison recently shared a perfect metaphor with me on this topic. She said if someone sneezes you...
Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
As a business owner, you have all the jobs. One of the most important jobs is talking about your business. Talking about the problem your business solves for people and how it can help them. This makes a lot of people uncomfortable. Maybe you’re one of them. You might...
As a business owner it can be challenging to know what kind of content to share about yourself and your business. I’m talking about content for social media, ezines, videos, and more. I hear from clients who struggle because they are afraid of making it all...
The Non-Salesy Guide to Writing a Letter to Potential Clients
