You must have heard by now that video is a highly effective way to market your business. Video is the next best way to make a connection besides meeting in person. Video is also scalable so you can reach people all over the world. Once you create videos it’s...
Showing up is part of the job description for a small business owner. It’s up to you to let people know what you’re up to and how you might be able to help them. “Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have...
As a business owner, you need to be clear about how your business makes money. This is as simple as knowing what you want to sell to your clients at what price (your revenue streams), who you want as clients, and how many clients you want. This is what I call...
There are so many people with so many marketing ideas telling you what to do and how to do it. It’s easy to get distracted and end up paralyzed. The truth is marketing that actually works is anything that involves connecting with people. Genuinely connecting...
As a Business Owner, you know how important visibility is for success. Social Media is great but you don’t really know who saw what or how many people actually consumed your information. You need to be able to measure, in a concrete way, how many people are actually...