Visibility is fabulous if it leads to something. Something like a solid Return on Investment (ROI) on your time, energy, and money that you invest in your visibility. Because all the visibility in the world doesn’t matter if no one is buying what you’re selling. “Stop...
As a business owner you want to focus on the work that you do in your business. Work that you’re passionate about. Marketing may not be your favorite task yet it has to be done. So you have to find a way that fits for you. Sometimes stressful thoughts can come...
My guess is that you know a bunch of people. You’ve met dozens of new people at networking events. And what do you have to show for it? Probably not nothing and possibly not what you had hoped for. Here’s a better idea. Instead of going wide, go deep. Aim for quality...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
