Are you like many of the business owners I talk with who want to use video for their business but don’t want their face to be on screen? If so, this video is for you. I’ve got ideas for you about how you can use video to grow your business but stay behind...
As a service-based business owner you have to work a little harder to communicate what you’re all about. How do you sell the invisible? And how do you sell the invisible on a website? If someone has never met you in person and she visits your website, what will her...
Recently a client asked me about giving, and requesting, recommendations on LinkedIn. She had two questions, I’ll address them both. Q – “I’m a bit shy to ask people for a recommendation, and I’m thinking of writing some that I would anyway, and hope some...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
