As a business owner, you need to find and connect with your potential clients. There are many ways to do this and you don’t have to do them all. Using social media is one of them. But you can skip it if you want. Yes, that’s right. You can create a successful business...
Selling yourself can feel weird. This is what I’ve heard from many business owners. I get that. And even though you are the person delivering your work, you don’t have to put the focus on selling yourself. There is a simple shift you can make that will remove that...
Here’s the problem. I see so many business owners putting time, energy and money into things that aren’t getting them more paying clients. Sometimes it’s because they are too focused on their work and haven’t taken the time to discover the end benefit they deliver to...
You are constantly bombarded as a business owner about everything you should be doing to market your business. There are always new platforms, tips, tricks, and foolproof methods you are told to try. But it doesn’t have to be complicated. The key concepts of...
We have wild geraniums growing in our garden. It’s always a delight because they come back every spring like magic all on their own. We’ve had an exceptionally dry spring here in the Netherlands and so I’ve been watering the hydrangea plants that would die without the...
The Non-Salesy Guide to Writing a Letter to Potential Clients
