Jun 1, 2017 | Articles, Blog, Business Mistakes, Business Strategy, Marketing, New Clients
“Are you open to helping me out?” he asked me in an email. It was from a man with 15 years of experience as a business owner who moved to the Netherlands a couple of years ago. He wanted to know my opinion on the best and fastest way to build trust with small...
May 19, 2017 | Articles, Blog, Business Strategy, Marketing, Video
As a Small Business Owner people are constantly telling you all of the things you should be doing to promote and market your business. The person you should listen to is yourself. The truth is that marketing can feel effortless, and be more effective if you play to...
Mar 3, 2017 | Articles, Blog, Business Strategy, Connector, Listening, Marketing, Social Networking
The people you know, your network of connections, are the foundation of your business. You could even go so far as to say they are your business. Think about it, without them you have no clients, no prospects, no partners, and no colleagues. So if your connections are...
Nov 4, 2016 | Articles, Blog, Business Model, Business Strategy, Marketing, Networking, Referrals, Speaking
Let’s say you are in Amsterdam and you want to visit the remarkable Rijksmuseum. There are many routes and means to get there so you have to evaluate all of your options to see what the best way is for you. Every possibility has its advantages and disadvantages and it...
Oct 21, 2016 | Articles, Blog, Marketing, Writing
When it comes time to write a headline for a blog post, a subject line for an email, or copy for your website, you need to use words that grab attention and make people curious. But as a business owner, your time is your most precious resource. You can’t spend hours...