You may be focusing your energy in the wrong place when it comes to building relationships. It’s easy to think that you need to focus on connecting with new people and expanding your network. There’s nothing wrong with that, in fact, it’s a good idea. Just not at the...
If you want to make your business remarkable and sustainable you need to deliver experiences that clients will talk about. What are you currently doing to create memorable experiences for your clients? There are specific things to understand about how to make sure...
Ever feel like there’s just not enough time to get your writing done? Do you ever lose ideas because you had no way to capture them? There is a way you can be more productive with your writing and never forget your ideas using this cool app. Capture your...
Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
To stand out and be remembered you have to do something different, something unexpected. And it doesn’t have to be something big. It can also be a few little things that surprise and enchant people. Unexpectedness is one of the six principles of sticky ideas from Dan...
The Non-Salesy Guide to Writing a Letter to Potential Clients
