Recently a client asked me about giving, and requesting, recommendations on LinkedIn. She had two questions, I’ll address them both. Q – “I’m a bit shy to ask people for a recommendation, and I’m thinking of writing some that I would anyway, and hope some...
As a business owner you want to serve as many clients as you have capacity for. Sometimes it’s easy to fall into the trap of thinking that finding more business means you have to reach out to ‘strangers’ (people who don’t know you or don’t know someone who knows you)...
As a business owner you know the kind of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients. Then, get clear about who it is you want to contact within each company. What position does the person hold?...
Getting new clients by referral is one of the most effective, simple, and low cost ways to grow your business. So how many referrals have you received lately? How often do you ask for referrals? It’s exciting to open an e-mail or pick up the phone to find that...
9 Mistakes to Avoid When Naming Your Business
