There are so many people with so many marketing ideas telling you what to do and how to do it. It’s easy to get distracted and end up paralyzed. The truth is marketing that actually works is anything that involves connecting with people. Genuinely connecting...
My all-time favorite habit of Stephen Covey’s classic book, 7 Habits of Highly Effective People, is habit #5: ‘First seek to understand, then to be understood.’ Referring to this habit Covey says this is, “the single most important principle I have learned in...
As a business owner you have all kinds of ideas about what products and services you want to offer to your clients. If you’re like me, you probably think about it a lot. The question is, do your clients really want what you are offering? Are you meeting their needs...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
