When I ask business owners why they aren’t sharing what they offer, I often hear this: “I don’t want to look like I’m showing off.” Ring any bells? But if people don’t know you have something to sell, they can’t buy it. Seems obvious and yet you might be one of...
What are the buying barriers in your business? What is keeping prospective clients from saying yes? Take some time and really think about this. If you don’t know, tell people about your business and ask them the main reason they would hesitate buying. You can also ask...
As a business owner you have all kinds of ideas about what products and services you want to offer to your clients. If you’re like me, you probably think about it a lot. The question is, do your clients really want what you are offering? Are you meeting their needs...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
