Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Email overload is plaguing everyone, especially business owners like you. But what can you do about it? I’ve got a big idea you can start using today to tame your email monster and help you keep your clients and prospects happy. Don’t miss any new marketing...
What is on the ‘Contact’ page of your website? If your answer is, “not much” then you need to watch this short video because you’re missing out on a huge opportunity to connect with more people. Don’t miss any new marketing videos,...
Should you put your prices on your website? There isn’t a right or wrong answer to this one. There are reasons for sharing and reasons for not sharing. The most important things is to think about it and be clear about the decision you make, either way. I have a...
Do your propsects immediately understand and remember your marketing messages? If not, you probably need to be more concrete. Watch this short video to find out how to do this based on a sticky principle from Dan & Chip Heath’s book, Made to Stick....
The Non-Salesy Guide to Writing a Letter to Potential Clients
