Branding is a fascinating and sometimes complex topic for small business owners. One high-level concept that applies to all successful branding is consistency. Hey I get it, consistency isn’t sexy. But the hot news is that it works. It works with your marketing...
As a business owner, you’re constantly bombarded with different ways to market your business. People make promises about the next big thing that will finally help you reach your goals. The truth is that growing a business is all about building relationships over time....
As a Small Business Owner you have competitors. Other people are doing work similar to what you do. There may be things that make your business stand out from the others. It could be your unique experience and background or maybe your one-of-a-kind approach....
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The Non-Salesy Guide to Writing a Letter to Potential Clients
