You started your business because you love the work you do and the impact your work has on your clients. What you may not love, is marketing your business. Basically, figuring out where to find clients and how to connect with them. But just as you find your work...
You have ideas about where you want your business to go. And you probably have plans and marketing strategies about how to get there. Although you would like the experience to be a smooth and predictable one, it rarely happens that way. You may have seen this...
As a Small Business Owner you have competitors. Other people are doing work similar to what you do. There may be things that make your business stand out from the others. It could be your unique experience and background or maybe your one-of-a-kind approach....
You are constantly bombarded as a business owner about everything you should be doing to market your business. There are always new platforms, tips, tricks, and foolproof methods you are told to try. But it doesn’t have to be complicated. The key concepts of...
Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came up. We all had strong opinions about it. It seems this is an issue that all business owners face and one that needs a lot of attention. I...
The Non-Salesy Guide to Writing a Letter to Potential Clients
