Your time is a non-renewable resource. Once it’s spent, it’s gone. You love the work you do, that’s one of the reasons you started your business. So you probably enjoy spending time on it. And you have a life that doesn’t include working. That also requires...
As a Small Business Owner, it’s easy to think that the more information you consume the more effective your marketing will be. And while it’s important to be aware of trends, it’s dangerous to consume more than you create. Why? Well, consuming information takes up...
Recently a friend told me about some upcoming plans she had. A week or so later I asked her about those plans, she was surprised that I still knew about it and commented that I had a good memory. The truth is that I have a decent memory but it’s not great. I write...
I hear a lot of people complaining about social media. I understand. It takes a shizzle ton of time and doesn’t seem to bring much in return. And since your time is your most precious resource as a business owner so you have to make it count. If you have to choose...
As a business owner, sometimes you can get stuck. You may have an idea about some part of your business or marketing that you want to change and improve. And so you come up with a solution that you hope will fix the problem. For example, you might want to...
The Non-Salesy Guide to Writing a Letter to Potential Clients
