I’m talking about when you gather your thoughts and ideas and take the time and energy to create a video, a newsletter, or a blog post. And then you share your creation, you put it out into the world. You ‘Ship It’ as Seth Godin says. And then, nothing. It feels like...
Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Do you ever feel overwhelmed about your marketing and then end up doing nothing. Whether you have an elaborate and complicated plan that you ignore or don’t have one at all, what you really need to do is to take action. Consistent and focused action. They don’t...
Connecting with people in person is a wonderful way to build relationships and grow your business. But it’s not the only way and there are plenty of alternatives to meeting in person. Luckily technology makes the options abundant. And going old school with analog is...
One of the questions I get asked a lot is about how to connect with people. Like the actual approach, how to do it and what do say. I wrote a blog post on that a while back and part of the process I suggest includes a follow-up phone call. This call comes after you...
The Non-Salesy Guide to Writing a Letter to Potential Clients
