It’s not always the tactical issues that can throw a wrench into your marketing plans. Sometimes it’s your thoughts and feelings that can stop you cold in your tracks. This video (less than 4 minutes) is from a talk I gave at the Amsterdam Business Lunch...
We make assumptions when we don’t fully understand a situation. It is a natural reaction to immediately fill in any missing information by making up our own story. We do this because we like to try to make sense of people and situations. The problem with this is that...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
