As a small business owner, you need to be visible. One way to do this is to have your business featured in the media. This brings you wider exposure and helps position you as an expert. Janneke van Heugten, founder of VIDM (Vaker in de Media) shares her expert tips...
What do you stand for in your business? Tough or easy question to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting. In Roy Spence’s new book It’s Not What You Sell, It’s What You Stand For he...
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The Non-Salesy Guide to Writing a Letter to Potential Clients
