Mar 1, 2019 | Articles, Blog, Business Strategy, Marketing, Niche
You started your business because you wanted to make a move and do something new on your own. Stepping forward into your new business was a fresh start and leaving the past behind felt good. But the truth is your past led you to where you are today. Not only that, it...
Aug 24, 2018 | Articles, Blog, Business Strategy, Interview, Marketing, Video
As a small business owner, you need to be visible. One way to do this is to have your business featured in the media. This brings you wider exposure and helps position you as an expert. Janneke van Heugten, founder of VIDM (Vaker in de Media) shares her expert tips...
Dec 10, 2009 | Articles, Blog, Business Strategy, Marketing
What do you stand for in your business? Tough or easy question to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting. In Roy Spence’s new book It’s Not What You Sell, It’s What You Stand For he...