Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
You must have heard by now that video is a highly effective way to market your business. Video is the next best way to make a connection besides meeting in person. Video is also scalable so you can reach people all over the world. Once you create videos it’s...
Connecting with people in person is a wonderful way to build relationships and grow your business. But it’s not the only way and there are plenty of alternatives to meeting in person. Luckily technology makes the options abundant. And going old school with analog is...
Lisa Ferland is the author of two books, a speaker, and an inspirational entrepreneur who shares a bunch of juicy marketing tips in this interview.Find out the way she approaches marketing, what she’s learned about confidence, the keys to getting your content...
The people you know, your network of connections, are the foundation of your business. You could even go so far as to say they are your business. Think about it, without them you have no clients, no prospects, no partners, and no colleagues. So if your connections are...
The Non-Salesy Guide to Writing a Letter to Potential Clients
