Mar 1, 2013 | Articles, Blog, Business Model, Business Strategy, Discounting
Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came up. We all had strong opinions about it. It seems this is an issue that all business owners face and one that needs a lot of attention. I...
Feb 15, 2013 | Articles, Blog, LinkedIn, Marketing, New Clients, Video
You’re already spending time and money in an effort to reach potential clients. Why not shift your aim, and make it focused on specific people or companies instead of a random blast into the market? Watch this short video to find out how to do it. NOTE: Since I...
Jun 8, 2010 | Blog, Business Strategy, Marketing, Networking, New Clients, Referrals, Speaking, Video, Writing
The key to making marketing work for your business is to pick a few marketing strategies that fit for you and then do them consistently. Are you using any of these eight marketing strategies? Choosing your marketing strategies is the 5th step to attract more...
Dec 4, 2009 | Articles, Blog, Marketing, New Clients
As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust. Of course you must deliver a quality product or service but...
Dec 2, 2009 | Articles, Blog, Business Strategy, Clarity, Focus
As a business owner, you’ve got a lot going on. Sometimes it’s hard to know what your top priorities are and where to put your focus. And since there are only so many minutes in a day, you need to find the best way to utilize your time so you can grow your...