Creating a successful business is all about connecting with people. I’ve said this before, if you don’t like the word marketing, simply replace it with the word connecting. At the most foundational level, all you’re really doing with your marketing, no matter...
Relationships are everything in business. Putting time and energy into building them and deepening them is critical to your success. As my friend Melody Biringer says, relationships are the true currency. This is also the name of one of the panels at her remarkable...
I’m all for action. I almost always encourage business owners to take action instead of waiting. There are loads of solid reasons for taking action. One is because sometimes it’s the only way to figure out the next step. Another is to break through the barrier...
Charlotte van ‘t Wout is a successful entrepreneur whose innovative ideas are driven by her desire to reach her goals in the fastest and easiest way. I first met Charlotte in September 2016 at an event where she was speaking. We had a chat before she took the stage...
As business owners, we often wonder why we’re not selling more. Sometimes it’s the simple fundamentals that we overlook. People can’t buy what they don’t know about. They will also hesitate if they don’t know how much it costs. And even if they see your offer and the...
The Non-Salesy Guide to Writing a Letter to Potential Clients
